Media Mix

Hocking Hills State commonality is in the Southern east Ohio . It is a park that boasts a large variety of natural sites much(prenominal) as hills , caves and lakes It therefore allows its visitors to experience and enjoy many contrary unpaid activities such as camping , poultry ceremonial , trekking picnicking , fishing etc . They have in addition created other facilities such as swimming pool , spa , volley ball phaeton court etc for staying visitors (Heart of Ohio 2007 . The park promotes itself through periodic campaigns on print-media and telly . It likewise has a comprehensive website and a large meat of onward motional literature around it on the cyberspace . The park also promotes itself through travel and tourism agenciesThe dividing line at submit is to advise the management of the park about what media m ix should they put on to advertise the park that is the chance variable media channels that should be utilise for most effective advertisement scheme (Gureskin 1989 . The park has various facilities that can become kindle tar feature marketing campaignsExamples atomic number 18 its hissing watching facilities and its wedding site Campaigns can be persevere on these specific facilities with a target market strategy through television , print-media and internet advertising . For pillow parapraxis their wedding site can be advertised on the Wedding Channel portal on the internet recompense the shuttle watching facilities can be promoted on unauthorised Planet .

Also the media channels used for advertising should be changed every couple of weeks . For example the wedding site promotional material can be done through some magazines and the bird watching facilities can be promoted on travel and tourist site . In conclusion the park should use smasher media mix for each recreational products emphasizing on the measuring of penetration the media has in the relevant market segmentReferencesHeart of Ohio (2007 . Hocking Hills State honey oil . Retrieved January 8 2007 , from Heart of Ohio Web site http / web .heartofohio .com /HockingHillsStatePark .htmGrueskin , R (1989 . The media mix : marketing magic that makes money dig persistence . Retreived from Find Articles Web site http /findarticles .com /p /articles /mi_m3197 /is_n3_v34 /ai_7506383...If you want to get a full essay, order it on our website: BestEssayCheap.com

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