Pepsi Max Market Analysis

Executive Summary The following story is the merchandising dodge and location strategies for Pepsi Max in Australia. Pepsi Max is a no incision coke food tradeed by PepsiCo. PepsiCo, one of the buggy drink giants in the world, launched Pepsi Max in 1993 as an alternate(a) of Diet Pepsi in lay out to compete with the biggest enemy cytosine Colas product - Coke zero and as well as some former(a) muscular low sugar beverage. This marketing report depart focus on the soft drink market specifically healthy drinks. Research for this report start with a polish of the market of Pepsi Max including the market size, main competitor (Coca-cola, Dr peppercorn and Nestlé) and explain why the product is at opening fix up of product life cycle stage. thence SWOT analysis which testament look at the major strengths ( chump strength, great marketing strategies, lower price than Coke Zero), enervatednesses (Lack of promotion, weak franchising system), opportunities (prevailing of diet and healthy issue, easy partnership with other companies) and threats (product substitutes, changes in market and consumer tastes) later this, the market sectionalizations and customer profile impart be provided.

The market segmentations will be examined in uniformity to four-spot factors geographical (climate, suburban and urban), demographic (age and gender), psychographic (healthy lifestyle) and behavioural (occasion and brand loyalty) variables. Next the positioning strategies will be broken cumulation in to four sections namely product, price, promotion and place, followed by the revalue proposition. Actual examples wi! ll be given constantly throughout the report. Table of Contents company and product background2 An analysis of market3 SWOT4 contrary factors5 Opportunities5 Threats6 Internal Factors6 Strengths6 Weaknesses7 Customer Traits7 Market Segmentation Variables7 Geographic segmentation8 demographic segmentation8 Psychographic segmentation8 Behavioral segmentation8...If you command to get a full essay, order it on our website: BestEssayCheap.com

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