Business-Level and Corporate-Level Strategies Assignment

Business-Level and Corporate-Level Strategies - Assignment Example Moreover, AT&T provides GSM, TDMA and UMTS services. These are the example of niche marketing activities. AT&T has started to sell their wireless and GSM services in iphone, collaborating with Apple Corporation (Grant and Meadows, 2012). Its exclusive accord to competitive market place has differentiated AT&T from its potential competitors. Vast spectrum utilization of AT&T offers its subscribers the video conferencing service. AT&T wireless is the only telecom company in US market that promises; people can get connected with each other anywhere and anyway by its efficient telecom service. AT&T has successfully diversified their business in several international markets. It is the leading wireless service provider in global market that provides Voice-IP, Voice-PTT, HSPDA and video sharing. Moreover, efficient channel exposure has increased the competitive advantage of AT&T. The story of AT&T depicts the 130 years old history. The old giant company has efficiently served the customers in telecommunication sector. From the foundation in 1875 by Graham Bell to this present era, the global telecommunication industry has evidenced several key events of AT&T. The study focuses on the corporate-level strategies of AT&T. After the successful invention of telephone in the year 1875 by Graham Bell, the company has diversified their business. The vertical integration of the company created the opportunity of transferring the corporate skills of the company. In an addition, BTC also did acquisitions of many licenses. It actually increases the market power of BTC. Years after years the both vertical and horizontal integration helped BTC to create the economies of scope. Moreover, they have continuously generated the know-how technology. The monopolistic status of the company resulted many filed regulation suits. At one point of time AT&T lost the brand image and huge market share due to