Swatch Marketing Assignment

Strategic Options & Strategic Choice According to the SWOT analytic thinking above, it is homely that S encounter has a steady comportment in the fashion foodstuffplace with strong brand image and customer loyalty. In baffle to maintain and take advantages of much(prenominal) strengths, Swatch should adopt the market-penetration dodging which meat to sell live products into existing markets with the objectives of securing the dominance of current market and increasing market sell from current products ( Kolter,2009, p.85). Comparing with the follow-leadership dodge and the product development system, the antecedent calls for price cutting when change products. It not only reduces fellowships sales pro assure, exactly also affects its bran image. The latter dodge requires company to develop a new product, which may cost so much money and time to do the market research and product test. Therefore, market-penetration strategy is considered as the core strategy f or Swatch. Marketing Mix Decision Swatchs marketing commingle is comprised of the following four aspects: intersection Customization --- to personalize the watch to fit customers taste and make it more unique Special features show more special and control edition for a youthful, red-brick and exciting look.

Price Premium price --- to reflect the exclusiveness, limited and gamey quality of the product; Place To open exempt shops in the airports such as Gatwick and Birmingham airport and in Eurostar aim in capital of the United Kingdom --- Eurostar estimates its passenger numbers racket will incr ease from 8.3 million this grade to10 milli! on by 2010 ( Railnews,2007). To put banner on the mesh such as Face Book Promotion Celebrity endorsement --- to bring in Leona Lewis and use her image Advertising --- Print and broadcast ads/Posters and leaflets/Billboards commit & interactional marketing --- E-mails/mobile messages/ Web sites Product dodging conception of spending time and how swatch watches are for every TIME. Product Lines...If you desire to get a full essay, order it on our website: BestEssayCheap.com

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